Gentlemen ! Wherever in the world power dressing makes its mark, you can be sure the distinctive Van Heusen label is discretely tucked somewhere beneath. In fact, no single brand of premium menswear enjoys the universal appeal and sophistication as Van Heusen.

Around the world today, men who make their mark, do it in quintessential Van Heusen style - expressed through Van Heusen shirts, trousers, blazers, ties and socks. Internationally Van Heusen shirts are the symbol of corporate stars in the 25 - 45 age group, making them the best selling shirts in the world.

The Van Heusen man is recognized as the epitome of power, in any situation. Both he and Van Heusen have become powerhouses in corporate business. The Van Heusen man has a fiercely ambitious personality thereby making him invincible in any business situation.

Van Heusen completed 75 years in the year 1997. It was the first in the world to introduce the one piece collar, viz. the attached collar and button-through shirt. Even today it continuously innovates and offers merchandise such as non-iron technology, detachable collars, etc.

Launched world-wide in the fall of 1913 by American John Manning Van Heusen, the brand was brought to India in 1990 by Madura Coats Ltd.